Magnetic Brand Experience
Creating the experience how today's companies and consumers
attract each other to build a new relationship with brands.
Brief:
Interbrand group has defined the concept of new Consumer Communication as "Age of YOU (Branding 3.0)" in this “Selfie Era.” To broadly communicate it, it was necessary to make it full of creativity and intuitive Interbrand-ness.
Idea:
We have determined to represent how brands and customers attract one another in the context of "magnetic force." For instance, movement of pink iron sands caused by magnetic force is an example to visualize how brands communicate with customers. Another movement photographed as Instagram-ish graphics is fluid and organic, will never be the same in form, and is very personalized. One day, ultimately, the movement will shape YOU.
Result:
We symbolically used the graphics of Magnetic Brand Experience as a key visual at "Interbrand's Best Global Brand ranking reception" or in the brochure. We also held a workshop in-house to let both our employees and several clients experience "Branding 3.0, Age of YOU." In the reception, we succeeded in acquiring new clients.
